There’s a shimmer that people see from the outside — the jewelry, the polished photoshoots, the pristine store, the brides glowing in our designs. It all looks effortless, maybe even glamorous. But behind that shimmer lies a truth most people don’t talk about — creativity comes at a price. And when you’re a woman running a creative business, that price is often paid in blood, sweat, and an unshakeable amount of soul.
My life moves between extremes. One moment I’m putting together new pieces for a bridal collection, dreaming up color palettes and visualizing silhouettes. The next, I’m sorting courier issues, calculating vendor payments, managing inventory, updating pricing, and navigating the technical maze that comes with running a business. Switching between these worlds — from the dreamy to the demanding — isn’t just draining, it’s a whole mental marathon.
And then there’s everything else. A clean house to manage. A showroom to maintain that still looks brand new even after 10 years. A website that needs constant care. Photoshoots to plan. Catalogs to design. Inquiries to respond to. Orders to pack. Every corner of this business carries my fingerprints.
But here’s the thing that often stings — when someone looks at all of this and casually says, “Can you give me a little discount?”
And I get it. We’re conditioned to ask for deals. But behind each piece you see is more than just material and labor — it’s the sleepless nights, the meticulous detailing, the hours of back-and-forth with vendors, the sourcing, the finishing, the styling, and the emotional investment of an entire team that stands behind me.
This isn’t just me. I am lucky to have a small but mighty team — the unsung heroes working with me through the chaos. From our karigars to our packers, from the ones who ensure every jewel shines to the ones who help keep the wheels of this brand turning — it’s their dedication and craft that breathe life into everything we create. When you ask for a discount, it isn’t just numbers — it feels like an undervaluing of this collective labor of love.
We don’t often give out discounts — not because we’re rigid — but because we’ve priced our work with care, intention, and respect for every person involved. And because handmade, heart-made businesses deserve to be paid their worth.
So the next time you hold a piece of our jewelry, know that it’s more than just a product. It’s a piece of someone’s time, energy, and spirit. It’s not just gold or silver or brass — it’s everything that came before it.
To every woman holding a house in one hand and a business in the other — to every creator making something beautiful in the middle of chaos — I see you, and I’m with you.
